Mark Pritchard, Procter&Gamble.
Mark Pritchard, Procter&Gamble. (Bilde: IAB)

ANFOs lesetips:

Ett år har gått siden Procter&Gamble startet den digitale oppvasken. Her er 5 ferske artikler om reklame og markedsføring som som du bør få med deg

I år har konkurrenten Unilever fortsatt kampen Marc Pritchard startet i fjor. Det kan du lese mer om i flere artikler fra internasjonale bransjenettsteder.

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ANFOs lesetips

ANFOs lesetips er vår nye spalte i samarbeid med Annonsørforeningen og direktør Jan Morten Drange. 

Han leser det meste av internasjonale fagnettsteder om reklame og markedsføring, og deler mange av disse blant annet på Linkedin

Hver uke oppsummerer vi noen av de beste, viktigste eller mest interessante artiklene i en anbefaling. 

Denne uken har vært mye preget av at det er et år siden Marc Pritchard holdt sin første av tre banebrytende taler, den første i Orlando i fjor på denne tiden.

Dette var på mange måter starten på en digital clean up. I år har konkurrenten Unilever ved Keith Weed inntatt en lignede rolle.

 

Her er min leseliste for uka som har gått:

 

Professor Mark Ritson kommenterer Keith Weed sine ord fra årets konferanse

 

Mark Ritson: Despite Unilever's good intentions, its demands of digital platforms are futile

Marc Pritchard from Procter & Gamble (P&G) giving the speech of his life to demand improvements in the way Facebook, Google and the rest operated. This year it was Unilever's Keith Weed up on the podium at the same event, the American IAB's annual conference, delivering his own equally critical set of demands.

 

Coalition for better ads. And Google.

 

An Industry Effort to Block 'Annoying' Ads Was Quietly Fueled by Google Data

Google has confirmed to Ad Age that an industry trade body tasked with deciding which "annoying" ad formats web browsers should block largely used its data and research methodology to do so. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company employees' names removed, describing it as "the Coalition's research."

 

Unilever says: Reform or be boycotted

 

Unilever Calls Out Facebook, Twitter And Google On Brand Safety

Politicians have rounded on social media for the past couple of years, whether it's fake news, extremist videos or lack of action on trolls. Today, however, the game is moving on. Keith Weed, the head marketer at Unilever, is calling out the social giants. The message is clear -- reform or be boycotted.

 

Marc Pritchard and P&G one year later

 

P&G Sees Enough Progress on Digital Demands to Avoid Pulling Spending -- Mostly

A year after he challenged digital media players to deliver accountability and transparency or lose Procter & Gamble Co.'s considerable spending, Chief Brand Officer Marc Pritchard sees little reason to make good on his threat-for the most part. P&G's comprehensive review of its agency contracts, announced in the same speech to the IAB Leadership Meeting last year, has produced one significant change.

 

Om tillit og transparens

 

How marketers can guarantee transparency in media buys - Digiday

Advertisers are demanding more transparency in their media buys, insisting on tighter contracts with partners, improving their programmatic expertise and reducing their use of ad tech vendors.

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